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a person in a yellow baseball hat and striped shirt digs in the soil on a farm.

REGENERATIVE AGRICULTURE

Building Better Soil for a Healthier Future

This Earth Month, we're celebrating our commitment to supporting regenerative agriculture—because we believe the key to a resilient and sustainable food system starts with healthy soil.

By managing farm and ranch land in ways that nourish rather than deplete, regenerative agriculture practices help rebuild soil health, capture carbon, retain water, and even bolster biodiversity, all things that are integral to the quality of our food, the viability of our regional food economy, and the ongoing health of our planet.

Read on to learn about our Earth Day initiative in partnership with our friends at Zero Foodprint.

hands cutting a fresh head of lettuce from the soil on a farm.

We're committed to supporting sustainable agriculture through our partnership with Zero Foodprint, a nonprofit whose mission is to fund the implementation of regenerative agriculture practices—and this year, we've invited other local and like-minded partners to join the effort.

Introducing our Building Better Soil for a Healthier Future campaign, a collective initiative of 26 brands, including New Seasons Partner Brand, pledging to donate 1% of sales in April to Zero Foodprint to aid in their mission to help farmers and ranchers implement regenerative practices.

We're very proud of this planet-changing partnership and wanted to invite you to get involved! When you shop New Seasons Partner Brand products and items from the 25 other participating brands this April, you help spark meaningful change for the local community, the future of farming, and the planet.

So why is moving towards regenerative agriculture so important to us, and what are we doing about it?

We answered that question and asked a couple of other local partners participating in the Building Healthy Soil for a Better Future campaign to answer it, too.

a portrait of Bob, the founder of Bob's Red Mill. He is wearing glasses, a blue longsleeve shirt and red vest.

Bob’s Red Mill

Soil is the foundation of our food system. Taking action to rebuild soil protects the food quality that we rely on, allowing us to provide nutritious food for our customers while paying farmers a fair price. We are working on building a more regenerative food value chain through sourcing responsibly, partnering with farmers and processors to improve soil health, and investing in climate-smart practices directly with our ingredients. We’ve heard from our growers that they need education and financial assistance to transition farming practices. Working with best-in-class regenerative agriculture leaders like Zero Foodprint is an exciting way we can help foster those connections.

READ ABOUT BOB'S RED MILL

a smiling person wearing a hat and a reflective yellow vest, holding an object and standing in a farm.

Tillamook County Creamery Association

As a Certified B Corp and a farmer-owned co-op, Tillamook County Creamery Association (TCCA) has maintained a commitment to enduring ecosystems for over a century. Many of our farmer-owners use regenerative agricultural practices. Recently, we partnered with New Seasons Market to plant woody, native vegetation on member farms, which helps sequester carbon and restore habitats in Tillamook County. We’re inspired to join this campaign to continue supporting our environment and Oregon farmers’ livelihoods.

READ ABOUT TILLAMOOK

a package of New Seasons uncured beef hot dogs on a wood board with tomatoes in the background.

New Seasons Partner Brand

New Seasons Market believes soil health is integral to the quality of our food, the viability of our regional food economy, and the ongoing health of our planet. It is key to building a more resilient and sustainable food system.

READ ABOUT OUR PARTNERSHIP

Participating local partners: Country Natural Beef, Rubicon Bakers, Fort George Brewery, Hopworks Brewery, Hummingbird Wholesale, Ferndale Farmstead, Rogue Creamery, Alec’s Ice Cream, Planet Based Foods, White Leaf Provisions, Lundburg, Diestel Family Ranch, Mary’s Chicken, Alexandre Family Farms, Stumptown, Vital Farms, Josie’s Organics, Ancient Nutrition, A to Z, Sokol Blosser, Stoller, and Herb Pharm.

Participating local partners: Bob’s Red Mill, Country Natural Beef, Rubicon Bakers, Fort George Brewery, Hopworks Brewery, Hummingbird Wholesale, Ferndale Farmstead, New Season Partner Brand, Rogue Creamery, Tillamook, Alec’s Ice Cream, Planet Based Foods, White Leaf Provisions, Lundburg, Diestel Family Ranch, Mary’s Chicken, Alexandre Family Farms, Stumptown, Vital Farms, Josie’s Organics, Ancient Nutrition, A to Z, Sokol Blosser, Stoller, and Herb Pharm.

Shop Participating Brands